The Japanese Entrepreneur: Making the Desert Bloom
Edward A Feigenbaum and David James Brunner, 2002
The book analyzes the problems that plague Japan’s entrepreneurial habitat and and proposes several ways to address them. We discuss how high cost of failure, immaturity of Japanese venture capital, lack of labor mobility, and risk-averse purchasing behavior hinders the growth of Japanese startups and pushes them to pursue low-risk, low-return strategies. Then, we sketch several initiatives to help transform Japan’s entrepreneurial desert into a vibrant ecosystem. The initiatives include Special Entrepreneurial Zones and Special Innovative Business Units.